Studio IRA - we weave stories of heritage and sustainability, one thread at a time.

Since 2019, we've been reviving the art of handmade Indian designs, with a focus on intricate thread and zardoshi handwork that speaks of timeless elegance.

Inspired by the craftsmanship of India’s artisans, each piece is a labor of love, blending traditional techniques with contemporary silas to create wearables that feel both rooted and fresh. Our collections celebrate the beauty of slow fashion, using organic & silk fabrics and meticulous handwork to bring you clothing that’s as gentle on the planet as it is stunning on you. From delicate florals to bold geometric patterns, every stitch is a tribute to India’s rich textile legacy. We believe in empowering artisans, preserving traditions, and making conscious choices—because fashion should feel good, inside and out. Join us in embracing the art of handmade, and wearing stories that matter.